6 Tips for You to Start Your Digital Marketing Career


If you are looking for opportunities with digital marketing, don’t hesitate. Digital media and marketing are growing very fast compared to other traditional industries. Here are the top tips for those who are passionate and want to launch digital marketing career right now.

1. Maintain passion and learn every day

Digital marketing is an extremely competitive and constantly evolving environment. There is no room for lazy people and no effort. You need to nurture passion and desire for success.

2. Stay up to date

Keep up to date on digital marketing information from local, regional and global news. Also, keep track of influential people on social networking sites and news. Catch the changes in advertising buying methods and algorithms of giants like Google, Facebook, and Twitter.

3. Proficient in terms

You will be comfortable using proficient terms often abbreviated as PPC, SEM, and SEO. Don’t misunderstand or misinterpret these terms with other experts.

4. Proficient with data

Do you know how to calculate CPC and CPA? If you want to make a difference in your career, you need to understand the profit you get when running your own advertising campaign. At first you will find it easy to talk about compelling creative ideas, but in reality companies and customers will only care about the financial returns they can achieve. You need to learn how to measure the effectiveness of using digital channels.

5. Become a multichannel marketer

A basic understanding of multidisciplinary marketing gives you an overview of the marketing picture. Building expertise in one or two areas will add value to your career. It is not uncommon for the company to always want candidates with profound expertise in digital marketing. Understanding different marketing channels helps you better equip your choice of areas you want to specialize in.

6. Personal project creation

Feel free to test your own ideas and theories. Not only are the colors white and black clear in this industry. A digital marketer should have several personal projects to test and apply theory with different principles (SEO, PPC, Social Media, Content Marketing, etc.). You will learn to take responsibility for the success or failure of that project.

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