ALI ADAB

 

As VP Content & Partnerships at BBTV, Ali has been vital to the growth of the company’s multi-channel network, now third-largest in the world. Ali is focused on growing and developing BBTV’s content partners, overseeing original content initiatives, and expanding the business in new and emerging markets.

Since joining BBTV’s Leadership team in 2012, BBTV has closed an ongoing strategic partnership with RTL Group which included an initial funding round of $36m. The business currently boasts partners such as FremantleMedia, Sony Pictures, the NBA, and A&E. Prior to joining BBTV, Ali founded Miso Digital, a digital marketing and distribution company focused on connecting artists directly with fans. He has personally managed and worked with artists such as Bif Naked, DMX, and the Wu-Tang Clan. Ali holds an MBA from Cornell University, and a BA in Economics from the University of Western Ontario.