Alison Norrington is a writer/producer, CEO, Founder & Chief Creative Director of Storycentral, a London-based entertainment studio that incubates, develops and amplifies storyworlds and cross media properties with global partners in film, television, publishing and gaming.

Alison and her team are working with filmmakers, writers, publishers, broadcasters, storytellers and technology start ups globally on incubating new franchises, participative experiences, production, story architecture, mythology and planning, prototyping, audience development & engagement and utilizing social media.

As CEO/CCO of storycentral, Alison has worked on a range of intellectual properties that are founded on robust story worlds and have genuine and relevant touch points across a host of media channels.Alison is a best-selling novelist and playwright, with an MA in Creative Writing & New Media and a PhD researcher. She has worked with and consulted to Walt Disney Imagineering, FOX International, Harlequin Mills & Boon, F&W Media, Eurovision Broadcasting Union, Cedars-Sinai Medical Centre, SVT and First Hand Films.

Alison is writer and producer of webseries The Loedown, author of 3 bestselling novels – Class Act, Look Before You Leap and Three of a Kind and creator of the first transmedia romcom Staying Single. She has also written plays A Fish & A Bonsai and Pistols at Dawn.Alison is the European Academy (EBU) specialist Eurovision Transmedia Masterclass trainer and runs workshops, training programs and storycentrallabs throughout Europe and US. She is a judge for a series of global media festivals including Banff World Media Festival, Publishing Innovation Awards, IFP Fund Canada and Transmedia Next.

Alison was Conference Chair for StoryWorld Conference & Expo in Los Angeles, is a TEDx speaker and has presented at a number of conferences including Digital Book World, London Book Fair, Asia Media Summit, Eurovision TV Summit, London Screenwriters Festival and Story Expo LA, tapping her expertise in building transmedia properties and digital content for commercial and niche audiences.

She is featured on the BAFTA Guru series and is a member of the International Academy of Television Arts & Sciences, The Writers Guild of Great Britain, Women in Film & TV and the Romantic Novelists Association.