David Katz is responsible for building Starz’s ad-supported broadband channel businesses, as well as managing original productions developed exclusively for the Web. In his role as vice president, digital media, Katz is also closely involved with the development and implementation of mobile, gaming and digital marketing initiatives.
Katz is charged with taking Starz’ proprietary and licensed short-form content and licensing it to Internet and mobile distributors, in addition to making it available through ad-supported partners, Starz’ own web sites, and more. In this space, Katz’ responsibilities range from business development and sales, to key account management. Katz has helped build the company’s digital ad-supported businesses by leveraging Starz’ deep libraries of anime (Manga.com), other animated content, and short-form originals.
He has also led Starz’ online marketing efforts in support of many of its theatrical, television, DVD, and online properties, including Anchor Bay Entertainment, Starz Media, and more. These digital marketing campaign tactics included leveraging Web sites, implementing viral and guerilla marketing efforts, and other marketing and promotional efforts with motion comics, games, clip syndication and entertainment portal promotions.
Katz joined Starz from Young & Rubicam/VML, where he managed their NY digital group. Prior to joining Young & Rubicam, Katz was a digital strategist for the San Francisco based Thoughtpod. He received his MBA with honors in Media, Entertainment, and Finance from NYU’s Stern School of Business and his BA in English from the University of California at Santa Barbara.