Receive mentorship from top SundanceTV & storycentralLAB executives

We’re thrilled to present our inaugural Digital Extensions Lab, targeted to experienced content creatives who are keen to experiment with narratives that cross platforms.

Conducted by SundanceTV and storycentralLABS on November 12-13, the groundbreaking Digital Extensions Lab is a 2 day hands-on collaborative workshop in which participants, mentored by Drew Pisarra, SundanceTV’s VP of Digital and Marketing (former VP Digital Media at AMC – who pioneered digital extensions for AMC’s award winning series Breaking Bad, Mad Men and The Walking Dead), and storycentralLAB’s Founder/CEO Alison Norrington, will develop a digital companion piece for a ‘live’ SundanceTV series in development!

The Digital Extensions Lab begins on 12 November at the Georgian Court Hotel; once the doors close, the SundanceTV IP is revealed. For 2 full days, teams will workshop, collaborate and compete to develop and pitch a digital extension campaign under skilled mentorship. Participants will gain invaluable tools and insights into the process of building successful digital companions using the latest technology, social media, monetization strategies and cross-platform storytelling techniques. Top three teams will be invited to pitch their prototypes before an esteemed international jury on the Merging Media 5 stage, come Friday, Nov 14 and the winning team will win a private mentor session with SundanceTV and storycentral, and be featured on SundanceTV’s website!

The Lab combines all the best features of story hacks and collaborative workshops, but with an actual TV IP in development and top notch mentors! Participants will work side by side with facilitators Alison Norrington and Drew Pisarra, as well as receive 2 full days of insightful presentations, guidance and advice from top industry mentors from North America and the UK (check out their photos/bios below) .

Space is extremely limited to participants who must meet our eligibility requirements. Apply now for the opportunity to collaborate on an incredible project that can help take your career to the next level. A registration fee of $100 will be made – upon acceptance to the Lab.

For more Info on the The Digital Extensions Story Lab, contact Alison at

Click here to download your Digital Extensions Story Lab application.

Click here for the Digital Extensions Story Lab rules.

Sponsored by The British Council