Jennifer McDonnell is the Vice President of Partnerships at Kin Community, the leading women’s lifestyle multichannel network on YouTube. In this role, Jennifer oversees audience growth and retention of Kin Community by managing strategic partnerships, overseeing deal development for talent, and managing new business opportunities and vendor relationships. She serves as the primary point of contact for all Kin Community partners and works with them directly to help grow their audience and revenue opportunities on YouTube.
Kin Community recently announced a strategic partnership with Corus to launch Kin Canada, expanding Kin Community’s creator base, award-winning programming, and advertising opportunities to the Canadian marketplace. As part of this agreement, Corus becomes the exclusive Canadian media representative for KIN Community. In addition, W Network and Kin Community will collaborate on developing talent and content targeted to the women’s demographic.