EVP, Professional Services – BroadbandTV Corp
Lewis Ball, EVP, Professional Services joined BroadbandTV in July 2007 and has played a fundamental role
in the success of the business to date. He is responsible for a number of BroadbandTV’s most valued
strategic relationships, and leads the Professional Services arm of the business. His team works with media
powerhouses such as FremantleMedia, one of the largest creators, producers and distributors of television
content in the world, sports leagues such as the NBA and American cable and satellite television channels
such as A&E, to manage and effectively monetize their fan-uploaded content on YouTube.
Lewis is an industry expert on the global digital content market, from both a content claiming and
discovery perspective. He is a pioneer in the business model that developed a thriving ecosystem
between big entertainment entities and their fans and has been a driving force in growing
BroadbandTV to one of the largest entertainment networks on YouTube.