Paul Zimic is the President of Sales and Acquisitions for Juice Worldwide. Juice is a rapidly growing international digital media aggregator and encoding facility holding preferred status with iTunes and Netflix. In 2004, Zimic founded the Canadian film distribution company, Grindstone Media. Specializing in non-theatrical and broadcast sales, Grindstone established a reputation as a tireless revenue generator for deserving independent film and documentary. Zimic’s career began in 1992, buying television advertising on behalf of film distributor Twentieth Century Fox. He broadened his experience in entertainment by coordinating the international sales department for Alliance Independent Films and later as Communications Manager at the Academy of Canadian Cinema & Television. Zimic served as Associate Publisher with Playback Magazine and in Sales and Marketing for the CBC prior to forming Grindstone Media.