Pharmaceutical Digital Marketing: Influencers Marketing and Chatbots


The health care industry has always been at the forefront of technological advancement to improve therapies and therapies but does not mention much about digital marketing innovation, especially due to legal constraints. and compliance. Keeping up with the trends of Digital Marketing can help overcome competitors. Below are two popular trends in Digital Marketing in the pharmaceutical industry in 2019: Influencers and chatbots.

Influencers Marketing

Brand ambassadors are often co-branded and signed for long-term relationships by brands, while Influencers can be anyone operating on a number of social channels with a base of relevant followers can range from a few hundred to millions of users. Select influencers by relying on whether their post content is really relevant to the campaign and brand. Influencers will also benefit from publishing content that they have access to. A campaign based on influential people often achieves wide coverage. Reliable online sources of information are often paid more attention than traditional advertising and can have a stronger influence on people’s attitudes and behaviors.

Often, the goal of many pharmaceutical Marketing Digital campaigns is to raise awareness about disease towards changing people’s behavior such as adherence to preventive treatment or treatment. For example, a diabetic and very active user on social media can be successfully approached to call attention to sugar consumption for his followers. A smoker can support to seek help to quit smoking.

In the case of medical products or medical equipment, influential people may be involved to report on their progress in the use of drugs and pharmaceuticals. Their prestige and influence will help you spread the campaign on digital more strongly.


Chatbots are increasingly being used in companies to meet and engage with customers. They are programmed automated scripts used in live conversation to mimic human reactions and behaviors. Chatbots can handle common requests like surveys, questionnaires and frequently asked questions. There are several ways the pharmaceutical industry can use Chatbots to provide more personalized services and automate some time-consuming processes in areas such as customer support, marketing or educate customers. Some examples of using chatbots in health care:

  • Chatbots are used as a virtual nurse to provide support and support to patients on daily medication
  • Personal health chatbots help patients have a healthy life through the use of an application
  • Chatbots can be designed to answer frequently asked questions; They can also be used to provide support and education for doctors
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