Robert Pratten is CEO and Founder of Transmedia Storyteller Ltd, creators of Conducttr – the pervasive entertainment platform.

Robert’s experience uniquely places him at the intersection of entertainment, technology & marketing. He graduated from Salford University in 1989 with an honors degree in microcomputing and quit work in 2000 to attend the London Film School. He has written, produced and directed two award-winning, critically acclaimed feature films – London Voodoo (2004) and Mindflesh (2008) as well as producing the transmedia project (which was the proof-of-concept for Conducttr) Lowlifes.

Today he is an internationally recognized thought-leader in transmedia storytelling – regularly speaking at conferences including the World Innovation Conference, Cannes and SXSW Interactive, Austin TX and also to local transmedia meetup groups to encourage and inspire a new era of independent multiplatform creative thinking.

Working with a diverse range of clients from Harlequin Mills & Boon to Disney to Toyota.he advises on how best to engage audiences using multiplatform interactive storytelling. Recent work includes a 12 week MMORPG on social media with associated web series, live events and brand integration for Canal+ and Season 4 of the Game of Thrones in Spain.