As Chief Marketing Officer, Viki focuses on fostering a dynamic client service community at MediaCom. Viki is passionate about creating a culture of collaboration, creative thinking and curiosity for our business.
Viki brings a tremendous track record of thought leadership, excellence in client service and drive to ignite and deliver growth for clients business. Viki joined MediaCom in 2005, leading the agency’s Direct Response Media practice. In that time, she achieved success in growing the team and applying measurement principles and effective ROI management to all media investments for clients.
Over her 20+ year career, Viki has gained a keen understanding of tools and resources that are required to maximize results, optimize media spend and build customer relationships with brands. The list of clients who have experienced success through fully integrated media planning under her management includes Audi, CIBC, Dell, Expedia, Mars, VW, Yum!